Night-Time is the Right Time

They taught you to follow the rules when you only needed to be free.

They taught you to act like others when you just wanted to express yourself.

They taught you to be productive during the day when your soul was connected to your heart only during the night.

The night-time is the only moment to get rid of everything. And so it happens.

The day is over. Everything is quiet, and your scrambler is waiting for you. It’s time to put it all behind you. It’s time to be you.

Don’t be scared. A light will be with you.

Everything is uncertain at the beginning. You’re losing your balance. The price of risk is high. But you are ready to pay for it. You only need a few attempts.

Now you can be on your own. You know yourself. You know you can do better. So, you do it. You overcome your limits by challenging time and space.

And that light that guided you in the darkness now gives way to thousands of lights.

Thanks, Bergamo, for still being our light in these dark moments. Nothing will ever turn you off.

A film by Francesco Torricella.

Special thanks to our rider Daniele Ruggeri and DMD Helmets.

Keep dreaming

Looking for the Shangri-La

Be strong – Be together

Every day, we used to do what we love, meet people who share our values, see clients satisfied with what we create.

Every day, we used to be inspired by the world’s beauty, and we turned that inspiration into timeless products.

Every day, we used to discover this way of life.

Maybe at the moment, those days seem so distant. But we want you to remember that those days will come soon.

We are talking about a journey, which begins from the research of vintage and iconic garments, embraces high-quality materials and craftsmanship skills, and goes on until our people proudly wear our creations.

You know, traveling can be better if you have someone to share your experience with. And we are so grateful for being able to share this journey with our retailers that made this possible since they have trusted and worked with us.

The world looks better when you have a place in it. And all of this is real thanks to people who believe in us, in our community, in our life-style.

It is said that the sunrise comes right after the darkest hour.

Now more than ever, we want you to know that we are together and, as soon as we will be able to do it, we will ride together again.

Thanks to all of you.



bob.ber – Hans-Fronius-Straße 15, 2380 Perchtoldsdorf



Double Indigo – China (distributor)



Tibberup Høkeren – Sct. Anna Gade 4A, 3000 Helsingør



Renard Speed Shop – Telliskivi 62, Tallinn



Suutari J.Erving – Museokatu 9, 00100 Helsinki



4:10 – Paris

Indian Rocks – 11 rue Keller, 75011 Paris

L’Atelier 1937 – 1 rue Casimir Périer, 38000 Grenoble

Monsieur Cam – 15 En Fournirue, 57000 Metz

Pirate Surf & Bike – 5 avenue Clément Monnier, 13960 Sausset-les-Pins

Réforme Store – 11 place du Parlement de Bretagne, 35000 Rennes

TheArsenale – Paris

VBS – 96 Rue du Faubourg Poissonnière, 75010 Paris



Bad and Bold  – Unterrain 2, 83104 Tuntenhausen OT Ostermünchen

Ciao Ragazzi – Rotebühlstraße 59A, 70178 Stuttgart

Cultizm – Hafenweg 15, 48155 Münster

Herrenzimmer – Schuhstrasse 26, Celle

Innkaufhaus – Ledererzeile 1-5, 83512 Wasserburg am Inn

Schuh-Hand-Werk Karl & Oliver Brosi – Am Brückenfuß 5, 93059 Regensburg

Stammhalter Lörrach – Baslerstraße 158, 79539 Lörrach

stuf|f – Birkenstraße 40, 40233 Düsseldorf


Hong Kong

Pereffs – 10E 63 Ta Chuen Ping St, Kwai Chung, Hong Kong



Edwin Store – Corso di Porta Ticinese 103, 20123 Milano

Shangri-La Heritage Showroom – Via Giovanni Battista Moroni 132, 24122 Bergamo

Stuff – Via Segantini 77, 38062 Arco



Workpeoples Inn – 10-18 Kamiyamachi, Hakata-ku, Fukuoka-shi, Fukuoka-ken 812-0022



Vault13 – Spoorstraat 38, 5911 KJ Venlo


Republic of Korea

Moteros – 12, Seongam-ro 1-gil, Mapo-gu, Seoul, Republic of Korea

Slowrock – 59 Donggyo-ro, Mapo-gu, Seoul, Republic of Korea



Irons Cafe Racer – Calle General Álvarez De Castro 23, 28010 Madrid

Redcast Heritage Co. – Madrid



British Parts – Sonnmatthof 2, 6023 Rothenburg, Luzern

Feinfracht – Kramgasse 13, 3011 Bern / Spalenberg 34, 4051 Basel

Iovino Cloth & Indigo – Kirchplatz 4, 8400 Winterthur

Moto Candy – Seestrasse 160, 8002 Zürich

Royal Racer Lausanne – Rue Mercerie 9 1003 Lausanne

Saentis Fashion – Hauptgasse 27, 9050 Appenzell

Super Officine – Viale Stefano Franscini 1, 6900 Lugano



Blue Beach Denim – Sanchung Dist., San He Rd. Sec. 4, 1F., No.5, Ln. 218, New Taipei City



Ostriv Store – 5 Entuziastov Str., Kiev


United Kingdom

Bombinate – London

Union Clothing – 35 High Bridge, NE1 1EW Newcastle Upon Tyne

Working Title – 6 Bridewell Alley, NR2 1AQ Norwich



American Reserve Clothing Co. – 208 Walton Street, 13202 Syracuse, NY

Brogue Shop – 38 El Camino Real, 94070 San Carlos, CA

James Dant – 5624 E Washington St, 46219 Indianaolis, IN

Wolfsmiths Heights  – 636 W 26th St, 77008 Houston, TX

Be strong

Looking for the Shangri-La

Looking for the Shangri-La

It’s all about Passion, Tradition, Quality.

In the Heart of Northern Italian Alps, known for its 100 year history of craftsmanship that may continue for the next 100 years, countless hours pass mastering the art of blending tradition and innovation.

The result is the creation of essential garments designed for Bikers, Rockers and Gentlemen.

Shangri-La is said to be a mythical valley, a place of pure human desire and spirituality. Shangri-La Heritage evokes the deep passion for motorcycle exploration. Close contact with the natural valleys that surround us all is the inspiration to create these timeless products.

It’s all about getting lost and finding new ways…

Looking for the Shangri-La.

A film by Francesco Torricella

Never Stop Exploring

For the portfolio of our new Website, we selected four talented photographers from 4 different parts of the World, sharing the same View, Philosophy and Style about Explorations and Adventures, hunting for unforgattable places and roads.

Luca Argenton, Milan (Italy)

Jacob Boll, Chicago (United States)

Jordan Kightly, Sidney (Australia)

Leire Unzueta, Bilbao (Spain)

it’s an Union of Friends! follow our Adventures here


Two lovers, spent two weeks riding over 4,000 miles through the United States.

Photographer: Jacob Boll

Spot: Rocky Mountain National Park, Colorado

07052017-73 (2)

During the shots of our products, riding through the Italian Alps.

Photographer: Luca Argenton

Spot: Valle Seriana, Bergamo (Italy)


From the Basque country, a Road trip through Switzerland, Southern Germany, Austria and the Dolomites in Northern Italy.

Photographer: Leire Unzueta

Spot: Eltz Castle, Southern Germany

2017052w1 2 (1)

Jordan and his friends on the road to The Machine Show 2017, Braidwood Australia.

photographer: Jordan Kightly

Spot: Budawang National Park, Australia